Let’s start with what is SEO?
SEO stands for Search Engine Optimization. And the phrase improve your SEO strategyencompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on your website.
What does Social SEO mean?
Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content—whether it’s on your website or on a social media platform—in order to appear higher in search rankings.
Here are six uncomplicated Social SEO tips you can easily start implementing today:
1. Optimize your social media profiles
The key to an SEO friendly social media profile is to be descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Use words or phrases that describe your business and are also terms individuals would use to search for your business.
For example, to optimize your Facebook Page for local searches, it is very important to include your address, city, state, and zip. Always include links from your social channels back to your business’s website (and links from your website to your social channels).